The Creative Studio identified a need and offered our assistance in the creation and design of branded assets for project Atlas. The graphics needed to have a strong visual presence to portray the importance and impact the project had to the company. Since the project had already launched by the time we got involved, we took a phased approach to designing the required materials, starting with the most immediate needs and building out the library as we went.
The timeline for the project was tight so we met with the Atlas team to determine their needs and then brought together eight of the Creative Studio team to ideate and sketch designs. We refined those designs and presented to the Atlas team and had approval on a design direction within two weeks. This was truly a collaborative effort on the part of the group and allowed us to produce a large number of assets in a short period of time.