We were asked to design a series of logos based on the Atlas branding we created. After interviewing the stakeholders leads of the 4 Centers of Excellence (Product Research, Learning, Strategic Partnerships, and End to End Project Management) we came up with a visual concept for each one using the Atlas brand as a common element. After the four logos were designed, we created a logo for the COE program representing each COE as layers of strata within the Atlas sphere.
The constraints of building a secondary logo system based on the Atlas logo was a fun challenge. After the first design was created a pattern was established that the other logos could follow.